Free Tools for Salesforce Marketing and Email
Ready-to-use generators for email, Pardot and more, from email buttons to DNS instructions for your IT team. Free and without sign-up.
Self-Checks
Two minutes each: know where you stand and what to do next.
Email & Campaigns
Work in any email or marketing tool.
Email Button Generator
Responsive email buttons with live preview and HTML code, including a VML version for Outlook.
ICS Calendar File Generator
ICS calendar files for Outlook, Apple iCalendar, Google Calendar and more.
Naming Convention Generator
Consistent names for your campaigns and assets, from one set of rules.
Pardot Setup
Domains and merge fields for Account Engagement (Pardot).
Pardot Email Sending Domain Setup Generator
DNS instructions for your Pardot email sending domain, ready to send to IT.
Pardot Tracker Domain Setup Generator
DNS instructions for your Pardot tracker domain, ready to send to IT.
Conditional HML Merge Field Generator
Conditional HML merge fields for Pardot emails, forms and landing pages, with fallback text.
Pardot Forms
Scripts that fill hidden fields in your Pardot forms.
UTM Parameters in Pardot Forms
Capture UTM parameters in Pardot forms automatically.
Google Click ID (GCLID) Parameter in Pardot Forms
Store Google Click ID (GCLID) in Pardot forms automatically.
Any URL Parameter in Pardot Forms
Capture any URL parameter in a hidden Pardot form field.
Landing Page URL in Pardot Forms
Automatically capture the landing page URL when a prospect submits a Pardot form.
Referrer URL in Pardot Forms
Get the referring URL to track where prospects came from before submitting a Pardot form.
Page Title in a Hidden Pardot Field
Automatically capture the page title and store it in a hidden Pardot field.
Static Text to a Hidden Pardot Field
Automatically insert predefined text into a hidden Pardot field.
Device Type in Pardot Forms
Store a prospect’s device type (desktop, tablet, or mobile) in Pardot forms.
Browser Information in Pardot Forms
Automatically store a prospect’s browser information in Pardot forms.
Free Tools FAQs
Short answers before you start.
Who are these tools for?
For marketers who work with Salesforce, email and marketing automation and want to save time on routine tasks.
Are these tools really free?
Yes. Every tool on this page is free to use, and you don’t need to sign up.
Do I need a Salesforce or Pardot account to use them?
No. Many tools work with any email or marketing tool. Some are made for one platform, such as Pardot, and say so on their page.
Can I use these tools for my entire team?
Yes. Anyone can use them, so your whole marketing team can too.
Can I request a new tool?
Yes. We want to grow the collection. If you have a tool in mind that would help other marketers, let us know.
How can I get help if I have questions?
Get in touch with us when you need help with a tool or have an idea for a new one.
We Make Salesforce Marketing Work for You
Talk to a certified consultant, not a salesperson, and leave the first call knowing your next step.