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Events

Marketing Cloud Events From First Invite to Follow-Up

Invitations, registration and follow-ups run from your marketing tool and land in your Salesforce campaign, so sales sees who came.

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Smiling event marketer with an earbud QR-Code Check-In

Teams we’ve worked with

  • Toshiba
  • Ricoh
  • VARTA
  • Holcim
  • FERCHAU
  • Adecco
  • softgarden
  • Diebold Nixdorf
  • opta data
  • evasys
  • HoloBuilder

What the Event Package Includes

Our best practice for both products, adjusted to your needs.

  • Invite

    Invitation Emails

    In your brand, sent to the right segment.

  • Register

    Registration Page

    With a confirmation email right after signup.

  • Remind

    Reminders Before the Day

    Sent on schedule, with the details people need.

  • Campaign

    Attendance in Salesforce

    Attendees and no-shows marked in your Salesforce campaign.

  • Follow-Up

    Two Follow-Ups

    Attendees and no-shows get their own email after the event.

  • Handover

    Ready for the Next Event

    Your team copies the setup for the next one.

Events With Pardot or Marketing Cloud Next

Our QR check-in works in both products. What differs is what we build it with.

Pardot Events With QR Check-In

We build registration, confirmation and reminders in Pardot. Every registrant gets a personal QR code in their email.

At the door, your team scans it with a phone or tablet, without extra software, and Pardot records who came.

See Pardot Consulting

In the package

  • Registration on a Pardot landing page
  • Personal QR code in the confirmation email
  • Check-in by phone or tablet
  • Campaign statuses for attended and no-show

Marketing Cloud Next Events With QR Check-In

We build registration, confirmation and reminders with a signup form and Flow. Every registrant gets a personal QR code in their email.

At the door, your team scans it with a phone or tablet, without extra software, and attendance lands as a status in your Salesforce campaign.

See Marketing Cloud Next

In the package

  • Registration through a signup form and landing page
  • Personal QR code in the confirmation email
  • Check-in by phone or tablet
  • Reminders and follow-ups as flows, attendance as campaign status

How the Package Runs

  1. 1

    Plan

    We map your event: invitation, registration, reminders and follow-up.

  2. 2

    Build

    Pages, emails and campaign statuses in your org.

  3. 3

    Test

    A test registration runs from invitation to follow-up.

  4. 4

    After the Event

    Attendees and no-shows get their own follow-up, and sales sees who came.

What Our Clients Say

  • Moving from HubSpot to Salesforce

    Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.

    Andreas PoellVP Marketing, softgarden

  • Effective Marketing Automation

    From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.

    Gesine LiskienMarketing Manager PR, xSuite

  • Closing More Deals

    ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.

    Yannick EvansVP of Sales, Paul’s Job

  • Fully Functional Setup – Fast

    We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.

    Farina GeorgiSustainability Coordinator, WAGO

  • Actionable Marketing Strategies and Tactics

    ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.

    Mo AkbariCEO, HoloBuilder

  • Nurturing Leads Better

    I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.

    Matthias GrooMarketing Lead, Forto

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Frequently Asked Questions

Your question isn’t here? Ask us directly.

Is the package fixed, or can we adjust it?

We bring our best practice: the invitation, registration, reminders and follow-ups, from our tested setup. We adjust it to your needs. If you need something else entirely, we work as classic consultants instead: Pardot consulting or Marketing Cloud Next consulting.

Do we need a separate event tool?

No. Registration, QR codes and check-in run with our setup in Pardot and in Marketing Cloud Next, without extra software.

How does check-in work on the day?

Every registrant gets their own QR code by email, in Pardot and in Marketing Cloud Next. At the door, you scan it with a phone or tablet, without extra software.

Can sales see who attended?

Yes. Attendees and no-shows are marked in your Salesforce campaign, so sales knows whom to follow up with, and how.

We Make Marketing Cloud Work for You

Talk to a certified consultant, not a salesperson, and leave the first call knowing your next step.

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