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ABM

Marketing Cloud ABM Campaigns That Move Key Accounts Forward

We build nurture campaigns that reach the right people at your target accounts and keep them engaged until sales takes over, in Pardot or Marketing Cloud Next.

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Confident marketer with long dark hair, representing account-based marketing Done-for-You ABM

Teams we’ve worked with

  • Toshiba
  • Ricoh
  • VARTA
  • Holcim
  • FERCHAU
  • Adecco
  • softgarden
  • Diebold Nixdorf
  • opta data
  • evasys
  • HoloBuilder

What the ABM Package Includes

Our best practice for both products, adjusted to your needs.

  • Accounts

    Target Accounts Defined

    Which accounts and which people enter. If that isn’t settled yet, we help define it.

  • Entry

    The Right Contacts Enter

    Rules based on lists, Salesforce fields or campaign activity decide who enters, and when.

  • Emails

    Written for the Account

    An email series built on your messaging and sales goals.

  • 1:1

    A Template That Looks Personal

    A plain-text-style template with your real signature, apart from your newsletters.

  • Personal

    Content by Industry or Role

    Dynamic content changes emails by industry, persona or stage.

  • Sales

    A Handover Sales Notices

    When an account is ready, sales hears about it.

ABM in Pardot or Marketing Cloud Next

Pick your product. The program is the same, the tools differ.

Pardot ABM in Engagement Studio

We build the nurture programs in Engagement Studio, with entry rules from Pardot lists, Salesforce fields or campaign activity.

Dynamic content and Salesforce data tailor each email to the industry, role or stage.

See Pardot Consulting

In the package

  • Engagement Studio programs per account segment
  • Dynamic content by industry and role
  • 1:1 template with your real signature
  • Einstein Key Accounts Identification, if your edition has it

ABM in Marketing Cloud Next

Nurture journeys run in Salesforce Flow; account segments come from Data 360.

Advanced Edition adds Einstein Engagement Scoring, so you see who is engaging.

See Data 360 Setup

In the package

  • Nurture journeys in Flow
  • Account segments in Data 360
  • Einstein Engagement Scoring in Advanced Edition
  • Rule-based dynamic content by industry and role

How the Package Runs

  1. 1

    Accounts and Goals

    We agree on target accounts, people and the goal of each program.

  2. 2

    Write

    Emails written on your messaging, reviewed by you.

  3. 3

    Build

    Entry rules, programs or flows, and the handover to sales.

  4. 4

    Launch and Learn

    We start with two or three programs and add more once the results show what works.

What Our Clients Say

  • Moving from HubSpot to Salesforce

    Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.

    Andreas PoellVP Marketing, softgarden

  • Effective Marketing Automation

    From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.

    Gesine LiskienMarketing Manager PR, xSuite

  • Closing More Deals

    ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.

    Yannick EvansVP of Sales, Paul’s Job

  • Fully Functional Setup – Fast

    We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.

    Farina GeorgiSustainability Coordinator, WAGO

  • Actionable Marketing Strategies and Tactics

    ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.

    Mo AkbariCEO, HoloBuilder

  • Nurturing Leads Better

    I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.

    Matthias GrooMarketing Lead, Forto

Explore Marketing Cloud Services by Role

See how we work with people in your role.

Frequently Asked Questions

Your question isn’t here? Ask us directly.

Is the package fixed, or can we adjust it?

We bring our best practice: entry rules, a program structure and a 1:1 email template that work. We adjust it to your needs. If you need something else entirely, we work as classic consultants instead: Pardot consulting or Marketing Cloud Next consulting.

What do you need from us?

Access to your org, your criteria for target accounts and your messaging goals. If those aren’t settled yet, we help define them.

How are the emails personalised?

With dynamic content, Salesforce data and segments, emails change by industry, persona, company name or stage.

How many ABM campaigns can you build?

As many as you need. We usually suggest starting with two or three and adding more once the results show what works.

We Make Marketing Cloud Work for You

Talk to a certified consultant, not a salesperson, and leave the first call knowing your next step.

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