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Marketing Cloud Website Integration That Catches Every Lead

We connect your forms and tracking to Pardot or Marketing Cloud Next, so leads reach Salesforce and visits are recorded.

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Smiling Pardot consultant wearing glasses Forms and Tracking

Teams we’ve worked with

  • Toshiba
  • Ricoh
  • VARTA
  • Holcim
  • FERCHAU
  • Adecco
  • softgarden
  • Diebold Nixdorf
  • opta data
  • evasys
  • HoloBuilder

What the Website Package Includes

Our best practice for both products, adjusted to your needs.

  • Forms

    Your Forms Connected

    Existing forms keep their design and send their data to Marketing Cloud.

  • Pages

    Key Pages as Landing Pages

    Demo requests, downloads and signups your team edits without a developer.

  • Tracking

    Visits Recorded

    Tracking on your site, so you see which pages your known contacts visit.

  • Consent

    With the GDPR Package

    If tracking should start only after visitors agree, our GDPR package ties it to your consent tool.

  • Salesforce

    Every Lead in Salesforce

    Each submission reaches Salesforce with the right campaign.

  • Any Website

    WordPress or Custom-Built

    We’ve connected many CMS platforms and custom sites the same way.

Forms and Tracking for Pardot or Marketing Cloud Next

Pick your product. The goal is the same, the tools differ.

Pardot Forms, Form Handlers and Tracking

We connect your website forms through Form Handlers, or replace them with Pardot Forms where you need features like progressive profiling.

Then we add Pardot’s tracking code. Tying it to your consent tool is part of our GDPR package.

See Pardot Consulting

In the package

  • Form Handlers for your existing forms
  • Pardot Forms where you need progressive profiling
  • Tracking code on your key pages
  • Landing pages for demo requests and downloads

Marketing Cloud Next Forms and Website Tracking

Existing forms connect through form handlers. New ones are embedded on your site with a code snippet, or run on landing pages hosted on Experience Cloud.

Website tracking runs through the Salesforce Interactions SDK into Data 360.

See Data 360 Setup

In the package

  • Form handlers for your existing forms, with spam protection
  • Embedded forms or landing pages on Experience Cloud
  • Salesforce Interactions SDK sends visits to Data 360
  • Progressive profiling on Marketing Cloud Next forms

How the Package Runs

  1. 1

    Inventory

    We list every form, page and tracking script on your site.

  2. 2

    Connect

    Forms and tracking go live.

  3. 3

    Test

    A test submission from every form, checked all the way into Salesforce.

  4. 4

    Handover

    Your team knows which form feeds which campaign.

What Our Clients Say

  • Moving from HubSpot to Salesforce

    Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.

    Andreas PoellVP Marketing, softgarden

  • Effective Marketing Automation

    From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.

    Gesine LiskienMarketing Manager PR, xSuite

  • Closing More Deals

    ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.

    Yannick EvansVP of Sales, Paul’s Job

  • Fully Functional Setup – Fast

    We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.

    Farina GeorgiSustainability Coordinator, WAGO

  • Actionable Marketing Strategies and Tactics

    ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.

    Mo AkbariCEO, HoloBuilder

  • Nurturing Leads Better

    I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.

    Matthias GrooMarketing Lead, Forto

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Frequently Asked Questions

Your question isn’t here? Ask us directly.

Is the package fixed, or can we adjust it?

We bring our best practice: a tested way to connect forms and tracking to Pardot or Marketing Cloud Next. We adjust it to your needs. If you need something else entirely, we work as classic consultants instead: Pardot consulting or Marketing Cloud Next consulting.

Can we keep our existing website forms?

Yes. We connect them through form handlers. If you need more, such as progressive profiling in Pardot, we replace them with native forms.

Which pages should become landing pages?

Demo requests, gated content, signups and thank-you pages. They usually sit outside your website menu and feed straight into your lead flows.

Our website runs on WordPress or is custom-built. Does that matter?

No. We’ve connected many CMS platforms and custom-built sites the same way.

We Make Marketing Cloud Work for You

Talk to a certified consultant, not a salesperson, and leave the first call knowing your next step.

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