Data Cloud Pricing Calculator for Data 360 Credits
Estimate what Data 360 (formerly Data Cloud) uses a month: identity resolution, segments, queries and website tracking, at the multipliers on Salesforce’s current rate card. Free, no form, nothing stored.
The calculator needs JavaScript. The multipliers are below.
Rows Times the Multiplier
Salesforce bills Data 360 by usage type. For most of them, the rate card names the credits per million rows processed: identity resolution costs far more per row than a segment publish or a query.
Within a month, each usage type gets a lower multiplier once it passes 300,000, 1.5 million and 12.5 million credits. Sandboxes use one flat multiplier. At list price, 100,000 Flex Credits cost $500.
Credits per million rows (base tier)
- Unification (identity resolution) = 75,000
- Streaming Pipeline (website tracking) = 3,500
- Activation (segments sent to other systems) = 60
- Segmentation (publishing a segment) = 50
- Prep (batch transforms and calculated insights) = 40
- Queries (counting and previewing segments) = 3
Try a Ready Example
Example values to start from. Each loads into the calculator.
- Example
A Pardot Team Adding Marketing Cloud Next
50,000 leads and contacts, one ruleset, 10 segments published 8 times a month, 200,000 website events.
- 4,656credits, first month
- 1,281credits, later months
- $6.41a month at list price
- Mid-Size
250,000 Profiles, Daily Publishes
25 segments published every day and 3 million website events: about 18,000 credits a month.
- Website
Website Tracking at Scale
The same team with 20 million website events: tracking becomes most of the bill.
- Tiers
100 Million Website Events
Above 300,000 credits the multiplier drops, as we read the rate card: 340,000 credits instead of 350,000.
- Sandbox
Testing in a Sandbox
Sandbox multipliers are lower and have no tiers, but they draw on production credits.
What’s Free and What Uses Credits
From Salesforce’s billing pages and the rate card.
- Salesforce CRM data in. Rows from the CRM connector are free since 7 August 2025: leads, contacts, accounts, opportunities.
- Batch data under Flex Credits. The pricing page lists ingestion as free; there is no batch ingestion usage type.
- Pardot activity. The Account Engagement (Pardot) connector isn’t on the free list: each ingestion consumes credits, at a rate Salesforce doesn’t publish.
- Website tracking. Streaming Pipeline, 3,500 credits per million rows at the base rate.
- Identity resolution. Every profile on the first run, then only new or changed ones; a rule change reruns everything.
- Storage and data spaces. Storage above the allocation and every data space beyond the default are billed per contract.
Check Your Real Credits in Digital Wallet
An estimate shows where credits go. Digital Wallet shows what your org actually used.
- 1
Find Your Credit Type
Orgs that bought before 24 February 2026 use Data Services credits, with their own rate card. This calculator uses Flex Credits.
- 2
Open Digital Wallet
In the Digital Wallet app or the Your Account app, with the View Consumption permission, in production.
- 3
Compare Usage Types
Match each usage type with the lines here. Identity resolution and website tracking usually lead.
- 4
Set Alerts
Digital Wallet’s flow templates notify you at thresholds such as 80% consumption.
Plan Data 360 Before It Bills You
Data 360 comes with every Marketing Cloud Next project, and the setup decides the bill: which data comes in, how many rulesets run, how often segments publish.
We set up Data 360 with only the data your campaigns use. For the full picture of models, prices and the worked example, read our pricing guide or take the one-pager.
- Only the data your campaigns use
- One ruleset per object, tested in a sandbox
- Publish schedules that match your sends
Data Cloud Pricing Calculator FAQ
Short answers to what people ask about Data 360 credits and pricing.
How much does Salesforce Data Cloud cost?
At list price, Flex Credits cost $500 per 100,000 credits; the Profiles models cost $240 or $420 per 1,000 profiles a year. Data Cloud is now called Data 360. Your contract sets the price you pay.
How are Data 360 credits calculated?
Each action belongs to a usage type. Its units, mostly million rows processed, are multiplied by the rate-card multiplier and summed per month. Identity resolution uses 75,000 credits per million rows at the base rate, a segment publish 50.
Which rate card does the calculator use?
The Flex Credits rate card updated as of 31 August 2026, the current one on 17 October 2026. Orgs on Data Services credits have a different card with different multipliers, so the numbers here don’t apply to them.
Why is the first month higher?
Identity resolution processes every profile the first time a ruleset runs, and afterwards only new or changed ones. Changing a ruleset’s rules triggers a full run again.
Is Data 360 free with Salesforce Foundations?
Foundations provisions Data 360 at no cost with a starter allowance of credits. Salesforce’s own pages name different amounts, so check Digital Wallet and your order form; usage beyond it is billed.
Is this a quote?
No. It is an estimate at list price from published multipliers. Salesforce bills the records a segment actually processes, which depends on the query, and your contract sets the price per credit. Nothing you enter is sent to us or to analytics.
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