Free Self-Check

Pardot Health Check

Twelve questions, two minutes, no sign-up. See how healthy your Pardot setup is, and whether a closer look would pay off.

Does your Salesforce connector sync without errors?

Why: Sync errors mean Pardot and Salesforce disagree about a prospect, and sales may never see the lead.

Do your Pardot and Salesforce fields map the way you expect?

Why: Each Pardot field maps to a Salesforce field, and its sync behaviour decides which side wins.

Is your tracker domain set up with HTTPS?

Why: Your tracker domain carries your links, forms and landing pages.

Is your email sending domain authenticated (SPF and DKIM)?

Why: Gmail and Yahoo expect senders to be authenticated.

Do you know which Engagement Studio programs and automation rules still run, and why?

Why: Old programs and rules keep emailing, scoring and changing records in the background.

Does sales use your lead scoring and grading?

Why: Scoring shows interest, grading shows fit. Both only pay off when sales acts on them.

Do new prospects reach the right salesperson automatically?

Why: A lead that waits for someone to assign it goes cold.

Are lists, campaigns and assets named so anyone can find them?

Why: A naming convention decides whether your team finds things or builds them twice.

Are opt-ins and opt-outs recorded the way GDPR requires?

Why: Under GDPR you have to show when and how someone agreed to hear from you.

Can you see campaign results in Salesforce?

Why: Connected campaigns show marketing’s results where sales and management look.

Do you have email and landing page templates your team can reuse?

Why: Reusable templates keep emails and landing pages on brand and cut the build time of every campaign.

Are your website’s forms and tracking connected to Pardot?

Why: Pardot only sees your visitors and form fills when its tracking code is on your site and your forms send to Pardot.

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