Free Tool

Capture Referrer URL in Pardot Forms

Get the referring URL to track where prospects came from before submitting a Pardot form.

Your Pardot Fields

Pardot field ID

The ID of the hidden field in Pardot.

Test it: send the form once yourself. The prospect in Pardot shows the value in that field.

Ready To Use in Just a Few Steps

Follow these steps to get instant results.

  1. 1

    Create a Pardot Field for Your Referrer URL

    Set up a new custom Pardot field to store your referrer URL.

  2. 2

    Add Hidden Field to the Pardot Form

    Mark the field as hidden and non-required in your Pardot form.

  3. 3

    Add the Pardot Field ID

    Paste the Pardot field ID (e.g., Name = Referrer URL, ID = referrer_url) into the tool.

  4. 4

    Copy the Generated JavaScript

    The script is ready as you type: copy the output.

  5. 5

    Insert the Script in the Pardot Form

    Go to the “Look and Feel” tab, select “Below Form,” open the “Source” editor, and paste the script.

Why Use This Free Tool

Save time and simplify your workflow.

  • Speed

    No Developer Needed

    Generate and implement your script quickly without technical assistance, tailored to your Pardot form in seconds.

  • Accuracy

    Tested Results

    Track where prospects came from before form submission.

  • Tracking

    Better Insights

    Understand which referral sources drive the most conversions.

  • Integration

    Made for Pardot

    We built this JavaScript with Pardot in mind so you can confidently add it to your Pardot forms.

We Make Pardot Work for You

Drive marketing ROI with our best-practice Pardot solutions.