Free Self-Check

Marketing Cloud Next Self-Check

Ten questions, two minutes, no sign-up. Find out whether Marketing Cloud Next makes sense for you now, or whether Pardot is enough.

Do you run Pardot Growth, Plus, Advanced or Premium?

Why: Marketing Cloud Next comes with these Pardot editions. Salesforce calls the bundle Account Engagement+.

Do you run Sales Cloud or Service Cloud Enterprise Edition or higher?

Why: The Pardot edition is one condition. Your Salesforce edition is the other.

Do you want to send SMS or WhatsApp messages, not only email?

Why: New channels are one of the main things Marketing Cloud Next adds to Pardot.

Should data from systems other than Salesforce shape your campaigns?

Why: Marketing Cloud Next runs on Data 360, which brings data from other systems into your segments.

Do you want to use Agentforce to build campaigns?

Why: Agentforce in Marketing Cloud Next works on your data in Data 360, so it’s only as good as that data.

Is a decision due in the next six months, such as a renewal or a new channel?

Why: A renewal or a new channel is the natural moment to decide.

Are your leads and contacts in Salesforce reasonably clean?

Why: Data 360 brings leads and contacts into one profile. Duplicates and mixed values come along.

Is Data 360 (Data Cloud) already set up in your Salesforce org?

Why: Marketing Cloud Next runs on Data 360: profiles, consent and segments all live there.

Do you know which of your marketing automations are still in use?

Why: Nothing carries automations into Marketing Cloud Next by itself: whatever you keep is rebuilt there.

Do you have one concrete first campaign in mind?

Why: A concrete first campaign keeps the setup small and shows results early.

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