Consulting
Pardot Consulting for Busy Teams Seeking Marketing & Pardot Expertise
Classic one-on-one Pardot consulting with a certified expert tailored to your marketing goals.
Empowering high-growth teams with Pardot and beyond
Certified Pardot Consultants
Think of our classic Pardot consultancy approach as your direct access to a seasoned Pardot certified consultant who helps you maximize your Salesforce Pardot investment. A typical consulting project.
Whether you need technical expertise to bring your marketing vision to life or inspiration to explore untouched Pardot terrain, we support you every step of the way.
What Does Our Pardot Agency Provide?
Implement Established Marketing Processes
You have established marketing processes or know what processes you want to set up. We help implement them in Pardot (MCAE).
Recover Value From Pardot After Setbacks
You’re not getting enough value from Pardot or had a bad experience with an agency. We help you get back on track.
Migrate From Hubspot to Pardot (Account Engagement)
You’re moving from an alternative competitor like HubSpot and need a smooth Pardot migration. We can handle everything.
Turn Your Vision Into Reality
You know what you want but lack time or expertise. We turn your ideas into Pardot automations.
Address Unique Pardot Needs
Leverage Marketing and Technical Expertise for Best Results
You lack expertise in marketing or tech. We deliver superb input on both ends.
Salesforce Certified Pardot Partner
We’re a Salesforce Partner and Salesforce Certified Pardot Consultants, as well as Salesforce Certified Pardot Specialists.
Pardot Salesforce Relevant Skills
- Marketing automation strategy, set-up, audit
- Marketing and sales alignment
- Funnel set-up
- Lead generation
- Website integration (without Zapier)
- Template development (emails, landing pages, forms)
- Drip campaigns
- Email marketing
- Conversion rate optimization
- Pardot SEO
- Marketing analytics (with Pardot API if necessary)
What We Do In Pardot - Part 1
- Salesforce connector integration
- Salesforce campaigns set-up
- Custom fields
- Automation rules and engagement studios
- GDPR compliant double opt-in process
- Preference center
- Form handler integration
- Naming convention and folder structure
- Static lists and dynamic lists
- Newsletters
What We Do In Pardot - Part 2
- Layout template development (emails, landing pages, forms)
- Tracker domains
- Dynamic content
- Custom redirects
- Webinar process via GoToWebinar connector
- Offline event invitation, registration, sign-in and follow-up
- Google Analytics integration via Google Analytics connector
- Scoring and grading
- B2B Marketing Analytics
- Pardot training and Pardot onboarding workshops
We Migrate to Pardot From
- ActiveCampaign
- Excel
- Freshmarketer by Freshworks
- Hubspot Marketing Hub
- Mailchimp Marketing Automation
- Marketo Engage
- Oracle Eloqua
- Custom Solutions
Effective Marketing Automation
From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel Kuehnle have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.
Explore Pardot Services by Industry
Learn how we apply our solutions to your industry.
How Our Salesforce Pardot Consulting Works
1. Get to Know
We start with a call to understand your needs, challenges, and goals with Pardot and marketing.
2. Recommendations
We use your input to provide clear, actionable recommendations to achieve your desired outcome.
3. Execution
We find the best way to set up Pardot effectively and efficiently.
4. Support & Training
We offer ongoing support, training, and guidance to keep everything working efficiently.
Pardot Consulting FAQs
What’s the difference between consulting and packages?
Classic Pardot Consulting is fully tailored. A Salesforce-certified professional Pardot consultant works closely with you to bring your marketing ideas to life, ensuring everything aligns with your business goals.
Pardot Packages offer pre-built best-practice automations and templates for key marketing processes. Packages are ideal if you want to get up and running quickly with proven setups that drive results.
What Is Pardot and what is it called now?
Salesforce Pardot is a marketing automation platform originally developed to help businesses manage B2B (business-to-business) marketing activities such as lead generation, email campaigns, lead nurturing, and ROI reporting.
It integrates closely with Salesforce to streamline marketing and sales alignment. Users access the Pardot platform through the Pardot login, which requires a Salesforce account to manage campaigns and CRM data.
It was rebranded by Salesforce in 2022 as Marketing Cloud Account Engagement. People still use the name Pardot because its interface, workflows, and terminology remained largely unchanged, and long-term users and existing documentation continue to reference it.
For a detailed comparison of features and use cases, see the Salesforce Pardot vs. Marketing Cloud article.
Why do companies use Pardot (MCAE)?
Pardot (aka Salesforce Account Engagement) supports core automation functions: generating leads, building cross-channel journeys, nurturing prospects, engaging accounts, scoring leads, personalizing communication, extracting AI-driven insights, and increasing conversions.
Can you use Pardot without Salesforce?
Pardot, now called Marketing Cloud Account Engagement, cannot function independently of Salesforce. Its architecture is built to leverage Salesforce CRM data, including leads, contacts, opportunities, and accounts, making seamless Salesforce integration essential.
Key features such as lead scoring, automation rules, campaign tracking, and reporting rely on Salesforce objects and workflows. While some basic email or landing page functions exist, the platform’s full marketing automation capabilities are inaccessible without a Salesforce instance, meaning organizations must maintain Salesforce to use Pardot effectively.
How do you get started with Pardot during the first phase?
You receive a structured onboarding sequence that shows you how the platform works and how it fits your setup.
Training stays focused on your use cases so your configuration supports your goals from day one.
What project sizes do you work with?
We handle everything from quick fixes (a few hours) to complex, long-term projects. Whether you need minor adjustments or a full-scale Pardot implementation, we adapt to your needs.
Do you also do development like landing pages?
Yes, in our team we have a marketing automation consultant and a dedicated programmer for technical tasks such as layout templates, Pardot email templates, and landing page services.
As a Pardot consulting company, we offer this service to ensure you have a reliable Pardot implementation partner that can handle everything in one place.
Can you repair a disorganized Account Engagement setup?
How do we work together?
We offer three flexible ways to collaborate:
- Hourly billing – Tracked per hour, invoiced at the end of the month.
- Fixed project fee – A set price for clearly defined work.
- Retainer model – Ongoing Pardot support for long-term consulting needs.
How much does Pardot consulting cost?
Pricing and hourly rates for our Salesforce Pardot Consultants depend on scope, complexity, and required expertise. We’ll discuss your needs in a free consultation to provide an accurate estimate. Get in touch here.
For a detailed breakdown of software costs, see our article on Salesforce Pardot pricing, which explains the pricing for all editions.
When can you start?
Do you provide Pardot training?
Yes, we offer hands-on training for teams who want to improve their automation, email marketing, lead management, and reporting skills in Pardot.