Free Tool

Get Any URL Parameter in Pardot Forms

Automatically capture any URL parameter in Pardot forms.

Your Pardot Fields

The name in the address, e.g. event in ?event=webinar.

Pardot field ID

The ID of the hidden field in Pardot.

Your form

Test it: open the page with your form and add ?event=test to its address, then send the form. The prospect in Pardot shows “test” in that field.

Ready To Use in Just a Few Steps

Follow these steps to get instant results.

  1. 1

    Create a Pardot Field for Your Parameter

    Set up a new custom Pardot field to store your parameter.

  2. 2

    Add Hidden Field to the Pardot Form

    Mark the field as hidden and non-required in your Pardot form.

  3. 3

    Add the Pardot Field ID

    Paste the Pardot field ID (e.g., Name = Event Parameter, ID = event_parameter) into the tool.

  4. 4

    Copy the Generated JavaScript

    The script is ready as you type: copy the output.

  5. 5

    Insert the Script in the Pardot Form

    Go to the “Look and Feel” tab, select “Below Form,” open the “Source” editor, and paste the script. Is the form embedded on your website? Also paste the second script below the form’s embed code on that page.

Why Use This Free Tool

Save time and simplify your workflow.

  • Speed

    No Developer Needed

    Generate and implement your script quickly without technical assistance, tailored to your Pardot form in seconds.

  • Accuracy

    Tested Results

    Ensure your Pardot forms collect the correct parameter – no errors.

  • Tracking

    Better Insights

    Use any parameter to track your marketing efforts.

  • Integration

    Made for Pardot

    We built this JavaScript with Pardot in mind so you can confidently add it to your Pardot forms.

We Make Pardot Work for You

Drive marketing ROI with our best-practice Pardot solutions.