Free Tool
Pardot Conditional HML Merge Field Generator
Easily generate Conditional HML Merge Fields for Pardot emails, forms, and landing pages.
Conditional HML Generator
Ready To Use in Just a Few Steps
Follow these steps to get instant results.
1. Enter Your HML Field Name
Input the Pardot field you want to use for the condition. Do not include the curly brackets {{ }}.
Example: Recipient.Name
2. Define Default Text
Set the text that will appear when the field has a value.
Example: Hello {{Recipient.Name}},
3. Set Alternative Text
Choose what should be displayed when the field is empty.
Example: Hello,
4. Generate & Copy Your Script
Create your conditional HML code, then copy and paste it into your Pardot email, form, or landing page.
Example: {{#if Recipient.Name}}Hello {{Recipient.Name}},{{else}}Hello,{{/if}}
Why Use This Free Tool
Save time and simplify your workflow.
Speed
No Developer Needed
Generate and implement your HML quickly without technical assistance, tailored to your Pardot assets in seconds.
Accuracy
Better Messaging
Delivered tailored content – no blank fields.
Customization
Boost Engagement
Make emails and landing pages more relevant with HML.
Integration
Made for Pardot (MCAE)
We Make Pardot Work for You
Drive marketing ROI with our best-practice Pardot solutions.