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Webinars

Marketing Cloud Webinars From Invitation to Follow-Up

We connect your webinar tool and automate invitations, registrations, reminders and follow-ups, in Pardot or Marketing Cloud Next.

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Confident marketer in a white blouse Signup to Follow-Up

Teams we’ve worked with

  • Toshiba
  • Ricoh
  • VARTA
  • Holcim
  • FERCHAU
  • Adecco
  • softgarden
  • Diebold Nixdorf
  • opta data
  • evasys
  • HoloBuilder

What the Webinar Package Includes

Our best practice for both products, adjusted to your needs.

  • Page

    Registration Page

    In your brand, on your landing page template.

  • Emails

    Invitation and Reminders

    Sent on schedule, to the right segment.

  • Signups

    Every Registration Recorded

    Signups reach your marketing tool and your Salesforce campaign without an export.

  • Follow-Up

    Attended or Not

    Attendees and no-shows get different follow-up emails.

  • Reporting

    Pipeline per Webinar

    Campaign tracking and UTM parameters show which webinars bring pipeline.

  • Handover

    Ready for the Next One

    Your team runs the next webinar by copying the setup.

Webinars With Pardot or Marketing Cloud Next

Both connect your webinar tool. Only the way differs.

Pardot Webinar Connectors

Pardot has a built-in connector for GoToWebinar. Zoom and similar tools we connect too.

Attendance comes back into Pardot, and Engagement Studio sends the follow-ups by segment.

See Pardot Consulting

In the package

  • Webinar connector for GoToWebinar, Zoom or a similar tool
  • Registration page on your Pardot template
  • Engagement Studio for invitations, reminders and follow-ups
  • Campaign statuses for attended and no-show

Webinars With Marketing Cloud Next

Of course we connect GoToWebinar, Zoom and other tools. Marketing Cloud Next just has no pre-built webinar connector yet, so we connect them through Flow or an AppExchange app, or keep webinars in Pardot while you still run it.

Registrations become campaign members, and follow-ups run as flows.

See Marketing Cloud Next

In the package

  • GoToWebinar, Zoom and others connected, just without a pre-built connector
  • Signup form and landing page
  • Invitation and reminders as flows
  • Follow-up flows by campaign member status: attended or no-show

How the Package Runs

  1. 1

    Tool and Plan

    We pick the connector or integration for your webinar tool.

  2. 2

    Build

    Registration page, emails and campaign statuses.

  3. 3

    Test Run

    A test registration runs from signup to follow-up.

  4. 4

    Handover

    Your team copies the setup for the next webinar.

What Our Clients Say

  • Moving from HubSpot to Salesforce

    Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.

    Andreas PoellVP Marketing, softgarden

  • Effective Marketing Automation

    From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.

    Gesine LiskienMarketing Manager PR, xSuite

  • Closing More Deals

    ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.

    Yannick EvansVP of Sales, Paul’s Job

  • Fully Functional Setup – Fast

    We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.

    Farina GeorgiSustainability Coordinator, WAGO

  • Actionable Marketing Strategies and Tactics

    ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.

    Mo AkbariCEO, HoloBuilder

  • Nurturing Leads Better

    I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.

    Matthias GrooMarketing Lead, Forto

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Frequently Asked Questions

Your question isn’t here? Ask us directly.

Is the package fixed, or can we adjust it?

We bring our best practice: the registration page, invitation, reminders and follow-ups, from our own tested templates. We adjust it to your needs. If you need something else entirely, we work as classic consultants instead: Pardot consulting or Marketing Cloud Next consulting.

Which webinar tools do you connect?

GoToWebinar, Zoom and similar tools, in both products. Pardot has a built-in connector for GoToWebinar; Marketing Cloud Next has no pre-built connector yet, so we connect your tool through Flow or an AppExchange app.

Do we need our IT team?

No. We handle the setup. If something needs your IT, such as a domain setting, we say so at the start.

How early should we start?

At least six weeks before your webinar. Then invitations can go out four weeks ahead, with time left for promotion.

We Make Marketing Cloud Work for You

Talk to a certified consultant, not a salesperson, and leave the first call knowing your next step.

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