Marketing Cloud GDPR With a Double Opt-In That Works
We build a double opt-in that sends the confirmation right away, tie tracking to your cookie banner and set up opt-outs in your contacts’ languages, in Pardot or Marketing Cloud Next.
Double Opt-In
Teams we’ve worked with
What the GDPR Package Includes
Our best practice for both products, adjusted to your needs. Your legal team reviews the texts.
- Opt-In
Double Opt-In
A confirmation email that goes out right after signup, and a record of every opt-in.
- Opt-Out
Preference Page
Unsubscribe and preferences in your brand and in every language you need.
- Tracking
Tracking After Consent
Tracking tied to your cookie consent tool.
- Record
Consent in Salesforce
Opt-in status visible where sales works.
- Email
Opt-In Email in Your Brand
A confirmation email built on best practice.
- Review
Texts for Your Legal Team
Your legal team or data protection officer reviews texts and processes before go-live.
Consent in Pardot or Marketing Cloud Next
Pick your product. The rules are the same, the tools differ.
A Double Opt-In Pardot Doesn’t Ship
Pardot’s standard double opt-in depends on a cookie and can take up to an hour. We build our own: the confirmation goes out right away, and every opt-in is recorded, whatever the browser settings.
Opt-outs run through an unsubscribe page and preference center in your brand and languages.
See Pardot ConsultingIn the package
- Instant double opt-in, one email per form if you need it
- Opt-in status mapped to Salesforce
- Preference center and unsubscribe page, fully translated
- Tracking code tied to your cookie banner
Consent in Marketing Cloud Next
Consent is stored per contact point and channel, as communication subscriptions in Data 360. Double opt-in isn’t a switch: we build it with a flow, a confirmation email and the consent request action.
Consent from Pardot comes first. The Account Engagement Optimizer keeps email opt-ins in sync; other consent we import before the first send.
See Data 360 SetupIn the package
- Communication subscriptions set up for your channels
- Double opt-in built with Flow
- Pardot consent carried over before the first send
- No consent record means opted out, so nothing goes out without it
How the Package Runs
- 1
Review
We check forms, opt-ins, tracking and the consent you already have.
- 2
Build
Double opt-in, preference page and tracking rules.
- 3
Test
Every form tested from signup to confirmed opt-in.
- 4
Handover
Your team and your data protection officer see how it works.
Moving from HubSpot to Salesforce
Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.
Andreas PoellVP Marketing, softgardenEffective Marketing Automation
From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.
Gesine LiskienMarketing Manager PR, xSuiteClosing More Deals
ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.
Yannick EvansVP of Sales, Paul’s JobFully Functional Setup – Fast
We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.
Farina GeorgiSustainability Coordinator, WAGOActionable Marketing Strategies and Tactics
ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.
Mo AkbariCEO, HoloBuilderNurturing Leads Better
I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.
Matthias GrooMarketing Lead, Forto
Frequently Asked Questions
Your question isn’t here? Ask us directly.
Is the package fixed, or can we adjust it?
We bring our best practice: our opt-in email and layouts for the unsubscribe and preference pages. We adjust it to your needs. If you need something else entirely, we work as classic consultants instead: Pardot consulting or Marketing Cloud Next consulting.
What’s wrong with Pardot’s standard double opt-in?
It relies on a custom redirect that works only if the visitor already has a Pardot cookie, and often they don’t. The email is sent by an automation rule, which can take up to 15 minutes; the official workaround in Engagement Studio can take up to 60.
So people wait for the email, and a valid opt-in may not be recorded.
Does our Pardot consent carry over to Marketing Cloud Next?
Not by itself. Email opt-ins can stay in sync through the Account Engagement Optimizer; other consent we import before the first send.
Can the preference center be fully translated?
In Pardot, yes: everything on the preference center and unsubscribe page, down to the browser tab title and every label and message.
Do you give legal advice?
No. We set up the technical side and the workflows. Your legal team or data protection officer reviews all texts and processes.
We Make Marketing Cloud Work for You
Talk to a certified consultant, not a salesperson, and leave the first call knowing your next step.