Pardot, now known as Marketing Cloud Account Engagement, is Salesforce’s B2B marketing automation platform. One of the key things to understand about Pardot is its edition-based pricing and feature structure.
“Which Pardot Edition is Right for My Business?”
We help you finding the right edition.
Pardot Editions Overview
Marketing Cloud Account Engagement (formerly Pardot) offers several editions, each designed to support different B2B marketing needs. Let’s explore your options:
- Pardot Growth Edition
- 1,250 USD/Per month
- 1,250 EUR/Per month
- Pardot Plus Edition
- 2,750 USD/Per month
- 2,750 EUR/Per month
- Pardot Advanced Edition
- 4,400 USD/Per month
- 4,400 EUR/Per month
- Pardot Premium Edition
- 15,000 USD/Per month
- 15,000 EUR/Per month
The prices shown are accurate as of early 2025.
You can find the latest Pardot pricing information on the Salesforce website: US Pricing, EU Pricing.
The specific features and capabilities included in each edition can change over time, so it’s important to check the latest Salesforce documentation or speak with a Salesforce representative for the most up-to-date information.
What’s Included in Each Edition?
The key differences between the Pardot editions typically revolve around factors like:
- Number of marketing users:
- Good news – all editions include unlimited marketing users. You’re paying for features, not seats.
- Available automation features:
- Pardot Growth Edition includes basic automation features like drip programs, dynamic content, and basic lead scoring.
- Pardot Plus Edition adds more advanced automation like custom user roles, segmentation, and lead grading.
- Pardot Advanced Edition unlocks workflow automation, custom lead scoring models, and complex engagement programs.
- Pardot Premium Edition provides the full suite of marketing automation capabilities, including multi-touch attribution, custom object support, and advanced reporting.
- Contact limits:
- Pardot Growth, Plus, and Advanced Editions include 10,000 contacts per month.
- Pardot Premium Edition includes 75,000 contacts per month.
- It is possible to purchase additional contacts at any time – in blocks of 10,000 contacts per block.
Additional Offerings
There are several add-on options available to further enhance your marketing and sales capabilities.
B2B Marketing Analytics Plus
- This add-on empowers marketing teams to move beyond basic lead scoring and reporting, and leverage sophisticated analytics to better understand their customers, optimize campaigns, and align more closely with sales.
- Advanced Marketing Reporting 3,000 USD/EUR/user/month (requires an annual contract)
Sales Emails and Alert
- Empower Sales to connect early, often, and effectively with Sales Emails and Alerts for Account Engagement. This add-on enables targeted email communication and real-time alerts to keep your sales team informed and engaged with key accounts.
- Sales Emails and Alerts 50 USD/EUR/user/month (requires an annual contract)
Additional Contacts
- Expand your marketing reach by purchasing additional contact storage and usage. This allows you to market to a wider audience and nurture more leads.
- Additional Contacts 100 USD/EUR/10,000 contacts/month (requires an annual contract)
These add-ons can be mixed and matched based on your specific business requirements. The Salesforce team can help evaluate which combination of the core package and supplementary offerings best fits your needs.
Pricing shown is accurate as of early 2025. Actual costs may vary based on volume, negotiated contract terms, and other factors. Please check with a Salesforce representative for the latest pricing information.
Choosing the Right Pardot Edition
When selecting a Pardot edition, you’ll want to carefully assess your current and future needs across areas like:
- Sophistication of your marketing automation requirements
- Advancement of your reporting
- Need for AI features
- Number of contacts you need to manage
Starting with a lower-tier edition and upgrading as your needs grow is a common approach. The Salesforce team can also help you determine the most appropriate Pardot edition based on your specific business requirements.
Ultimately, choosing the right Pardot edition comes down to closely aligning the platform’s capabilities with your organization’s B2B marketing needs and goals.
If you need help choosing the right Pardot edition for your business, contact our Pardot experts today. We can assess your marketing needs and recommend the optimal Pardot package and add-ons. Get in touch.