Self-Evaluation
How Well Are Your Marketing and Sales Teams Aligned in Pardot?
Assess your marketing & sales alignment in Pardot to improve collaboration, lead handover, and revenue impact.
Self-Evaluation Insights
Compare your answers to the ideal scenario to spot improvement areas.
How do you hand off leads from marketing to sales?
Ideal Scenario:
We have a fully automated lead qualification and handover process with scoring & grading
Does your Sales team use Pardot data to follow-up?
Ideal Scenario:
Sales actively uses Pardot insights for timely and relevant follow-ups
How closely does your marketing team collaborate with sales on lead generation and follow-up strategies?
Ideal Scenario:
Completely
How aligned are your sales and marketing teams on lead definitions?
Ideal Scenario:
We have strict, shared definitions that guide both Marketing and Sales processes
Which of these do you use to improve marketing & sales alignment?
Ideal Scenario:
- Shared Salesforce Campaigns
- Lead Scoring & Grading
- Regular Sales-Marketing Syncs
- SLA (Service Level Agreement) between teams
How do you track the effectiveness of marketing-generated leads?
Ideal Scenario:
We have a closed-loop reporting system connecting marketing efforts to revenue
Take the Next Step and Boost Your Result
Request a free Pardot session and let’s build on your progress – no strings attached.