Automate Your Webinar Process With Pardot
Running Successful Webinars With Pardot
Work with an automated process in Pardot – so you can stop stitching things together before and after every webinar.
Connect a Webinar Tool and Automate Signups
We connect platforms like GoToWebinar or Zoom and build your registration process using our high-converting Pardot Landing Page template or your template of choice.
You’ll get branded email invitations, automated confirmations, and signups that flow directly into Pardot.
Track Attendance and Automate Follow-Ups
Attendance data flows into Pardot, where we set up Salesforce Campaigns, segmentation, and email follow-ups based on who showed up and who didn’t.
With UTM tracking and campaign attribution in place, you’ll finally see how webinars impact your pipeline.
Answers About Webinar Setups
What do we need to get started?
You’ll need access to Pardot (MCAE) and a webinar tool – such as GoToWebinar, Zoom, or Livestorm. We recommend GoToWebinar because it offers a native integration with Pardot.
We guide you through everything else.
Do we need technical resources on our side?
No. We handle the setup and automation. If something needs IT involvement (like domain issues), we’ll let you know upfront.
How long does the setup usually take?
The setup usually takes 1 to 2 weeks, depending on your availability and tech stack.
We recommend starting the project at least 6 weeks before your webinar – so invitations can be sent out 4 weeks in advance, leaving enough time for promotion.
What will be the output?
You’ll get a complete setup in Pardot, including:
- Landing page integration
- Invitation and reminder emails
- Attendance-based segmentation
- Follow-up emails
- Salesforce Campaign tracking
- UTM parameter integration
- Detailed documentation
Moving from Hubspot to Salesforce
Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.
Effective Marketing Automation
From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel Kuehnle have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.
Closing More Deals
ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.
Fully Functional Setup - Fast
We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.
Actionable Marketing Strategies and Tactics
ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.
Nurturing Leads Better
I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.
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Our pre-built best-practice automations and templates for key marketing processes. Get up and running fast and start seeing results in no time.
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