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GDPR

Use Pardot GDPR-Compliant

We help you set up a custom double opt-in process, compliant tracking and cookies, multilingual Preference Center, and more.

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Smiling Pardot consultant in a striped shirt Double Opt-In

Empowering high-growth teams with Pardot and beyond

  • HoloBuilder
  • opta data
  • VARTA
  • softgarden
  • FERCHAU
  • evasys

GDPR in Pardot – Without Breaking Marketing

The right setup keeps tracking, forms, and opt-ins working properly.

Deliver Double Opt-Ins That Convert and Comply

Pardot’s default double opt-in is limited, slow, and cookie-dependent.

That’s why we build a custom process that sends the confirmation email instantly, captures every opt-in reliably, and works regardless of browser settings or cookie consent.

You can even trigger different double opt-in emails per form and map opt-in status to Salesforce.

Laptop displaying a confirmation email to verify an email address

Track, Segment, and Respect User Consent

Get support in connecting Pardot’s tracking code to your cookie consent tool and reflecting it properly in your privacy policy.

We also help you manage opt-outs with a customizable, multilingual Unsubscribe Page and Preference Center.

In case someone wants to opt back in, we set up the Re-Subscribe process to make this possible as well.

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Laptop showing a Preference Center with email subscription settings

Answers About GDPR Compliance

Question not answered? Write us here, we’re happy to help.

What’s the issue with Pardot’s default double opt-in process?

The process relies on a Custom Redirect, which only works if the visitor was previously cookied – often not the case. The email is triggered via an Automation Rule, which can take up to 15 minutes.

The official workaround recommends using Engagement Studio, but emails there can take up to 60 minutes to send.

That delay and cookie dependency frustrates users and increases the risk that a valid opt-in won’t be recognized correctly.

Do you provide templates for the assets?

Yes. We offer a best-practice email template for the opt-in process, along with layout templates for the Unsubscribe Page and Preference Center that we customize to your brand.

Can the Unsubscribe Page and Preference Center be fully translated?

Yes. We can translate everything – from the browser tab title to every text label and message on the Preference Center or Unsubscribe Page.

Do you advise on legal language or GDPR?

No. While we set up the technical components and workflows, we don’t provide legal advice. We recommend reviewing all text and processes with your legal team or data protection officer.

What Our Clients Say

  • Moving from Hubspot to Salesforce

    Effortlessly navigating our shift from Hubspot to Salesforce, their consultancy was a beacon of clarity. Through customized templates, targeted training, and dedicated support, they superbly aligned our Sales and Marketing teams. Their contribution has been pivotal and profoundly positive.

    Andreas PoellVP Marketing, softgarden

  • Effective Marketing Automation

    From the initial implementation to ongoing support with Pardot, ConvertPilot and Axel Kuehnle have provided reliable and competent assistance, consistently offering exactly the right tips for using the system effectively.

    Gesine LiskienMarketing Manager PR, xSuite

  • Closing More Deals

    ConvertPilot helped us connect sales and marketing, creating a system that actually supports our pipeline. With automated nurturings, webinar campaigns, and even customer onboarding, we built structured processes that keep leads engaged and close more deals.

    Yannick EvansVP of Sales, Paul’s Job

  • Fully Functional Setup – Fast

    We had Pardot but lacked a clear path and the experience to make the most of it. The package gave us clarity on what we actually needed and best practices for how to do it. Implementation was fast, and we quickly had a fully functional setup.

    Farina GeorgiSustainability Coordinator, WAGO

  • Actionable Marketing Strategies and Tactics

    ConvertPilot became one of my go-to contacts to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know they are the right business to reach out to if you need help and advice for fast-paced marketing growth.

    Mo AkbariCEO, HoloBuilder

  • Nurturing Leads Better

    I worked with ConvertPilot on a complex campaign setup for our marketing automation system. ConvertPilot guided us through the process and enabled us to nurture our leads better. They were very professional, and their work was top-notch.

    Matthias GrooMarketing Lead, Forto

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