Quiz
Pardot Email Marketing Best Practices
Test your knowledge of Pardot email marketing best practices and see if you’re following the latest standards.
Quiz Spoilers: Answers & Insights
See the right answers plus a quick explanation.
Which email metric is no longer reliable due to Apple Mail Privacy Protection?
Here’s the Answer:
Open Rate
Explanation:
Apple Mail Privacy Protection preloads tracking pixels, inflating open rates and making them unreliable for measuring real engagement.
Key difference between Pardot List Emails and Email Templates?
Here’s the Answer:
Templates are reusable and used in automation, List Emails are one-time
Explanation:
List Emails are sent once to a specific list, while Email Templates can be used in Engagement Studio and automation for repeated use.
How was this personalized salutation created?
Here’s the Answer:
HML Merge Tag
Explanation:
HML Merge Tags dynamically pull in prospect data, such as first name, to personalize email content.
Difference between Dynamic Content and HML Merge Tags?
Here’s the Answer:
Dynamic Content personalizes based on prospect data, HML inserts static values
Explanation:
Dynamic Content adjusts based on field values (e.g., industry or location), while HML Merge Tags are used for inserting static values and handling one fallback scenario.
Which is true about the Unsubscribe and Preference Center Tags?
Here’s the Answer:
One of the two is required, using both is optional
Explanation:
Pardot requires at least one of these tags in every email to comply with email marketing regulations.
Correct format for an HML Merge Tag?
Here’s the Answer:
{{Recipient.FirstName}}
Explanation:
HML Merge Tags follow this format to pull in personalized data fields into an email.
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