Q: Which of the following does NOT contribute to a prospect’s Score?

Here’s the Answer:Prospect Score reflects engagement, like email opens and page views. Assigning a CRM owner does not impact the score. Explanation:Explain in one sentence.

Q: Based on the grading setup shown in the image, which of the following is true?

Here’s the Answer:Job Level has the highest grading weight Explanation:Grading assigns weights to criteria, and in this setup, Job Level has the most impact on a prospect’s final grade.

Q: What is the default grade (scale A - F) assigned to a prospect in Pardot?

Here’s the Answer:D Explanation:Every prospect starts with a default grade of “D,” which increases or decreases based on grading rules.

Q: What is the key difference between Pardot Score and Pardot Grade?

Here’s the Answer:Score measures engagement, while Grade evaluates fit Explanation:Score reflects how active a prospect is, while Grade evaluates how well they match your ideal customer profile.

Q: How can a prospect’s Score be increased?

Here’s the Answer:By clicking links, submitting forms, and visiting web pages Explanation:Prospects earn points for opening emails, visiting pages, filling forms, and engaging with content.

Q: How does Pardot Grading impact lead qualification?

Here’s the Answer:It helps prioritize prospects who best fit the ideal customer profile Explanation:A higher grade indicates a better fit for your business, helping sales teams focus on the best prospects.

Q: How can you reset a prospect’s Score to 0 in Pardot?

Here’s the Answer:By using an Automation Rule Explanation:Scores can be manually adjusted in a prospect’s record or reset automatically using an Automation Rule.

Question 1

Which of the following does NOT contribute to a prospect’s Score?

Accepted Answer

Here&#8217;s the Answer:Prospect Score reflects engagement, like email opens and page views. Assigning a CRM owner does not impact the score.

Explanation:Explain in one sentence.

Question 2

Based on the grading setup shown in the image, which of the following is true?

Accepted Answer

Here&#8217;s the Answer:Job Level has the highest grading weight

Explanation:Grading assigns weights to criteria, and in this setup, Job Level has the most impact on a prospect’s final grade.

Question 3

What is the default grade (scale A - F) assigned to a prospect in Pardot?

Accepted Answer

Here&#8217;s the Answer:D

Explanation:Every prospect starts with a default grade of “D,” which increases or decreases based on grading rules.

Question 4

What is the key difference between Pardot Score and Pardot Grade?

Accepted Answer

Here&#8217;s the Answer:Score measures engagement, while Grade evaluates fit

Explanation:Score reflects how active a prospect is, while Grade evaluates how well they match your ideal customer profile.

Question 5

How can a prospect’s Score be increased?

Accepted Answer

Here&#8217;s the Answer:By clicking links, submitting forms, and visiting web pages

Explanation:Prospects earn points for opening emails, visiting pages, filling forms, and engaging with content.

Question 6

How does Pardot Grading impact lead qualification?

Accepted Answer

Here&#8217;s the Answer:It helps prioritize prospects who best fit the ideal customer profile

Explanation:A higher grade indicates a better fit for your business, helping sales teams focus on the best prospects.

Question 7

How can you reset a prospect’s Score to 0 in Pardot?

Accepted Answer

Here&#8217;s the Answer:By using an Automation Rule

Explanation:Scores can be manually adjusted in a prospect’s record or reset automatically using an Automation Rule.

Pardot Lead Qualification with Scoring and Grading

Quiz Spoilers: Answers & Insights