Quiz

Pardot Automation Rules vs. Dynamic Lists: Do You Know the Difference?

Test your knowledge of Pardot Automation Rules and Dynamic Lists to see if you’re using them effectively.

Quiz Spoilers: Answers & Insights

See the right answers plus a quick explanation.

Here’s the Answer:

Automation Rules execute actions, while Dynamic Lists only update membership

Explanation:

Automation Rules trigger actions based on criteria and apply changes to prospects, while Dynamic Lists only filter and group prospects dynamically without executing actions.

Here’s the Answer:

You want to remove a prospect from an email list when they reach a certain score

Explanation:

If you need to take an action (e.g., assigning a user, adjusting a score) when criteria are met, an Automation Rule is the right choice. Dynamic Lists only segment, but they don’t perform actions.

Here’s the Answer:

They are automatically removed

Explanation:

The prospect is automatically removed from the list, as Dynamic Lists update every few minutes based on changing data.

Here’s the Answer:

Completion Actions

Explanation:

Completion Actions, because they require static lists and cannot be used with Dynamic Lists.

Here’s the Answer:

One can use a Dynamic List as a criteria for the Automation Rule

Explanation:

Automation Rules can use Dynamic Lists as criteria, meaning you can trigger actions based on prospects who are part of a Dynamic List.

Here’s the Answer:

When you need a one-time list segmentation

Explanation:

When you need a one-time segmentation, since Segmentation Rules apply a fixed action once, whereas Dynamic Lists update continuously.

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