Quiz
Pardot Automation Rules vs. Dynamic Lists: Do You Know the Difference?
Test your knowledge of Pardot Automation Rules and Dynamic Lists to see if you’re using them effectively.
Quiz Spoilers: Answers & Insights
See the right answers plus a quick explanation.
What is a key difference between Automation Rules and Dynamic Lists?
Here’s the Answer:
Automation Rules execute actions, while Dynamic Lists only update membership
Explanation:
Automation Rules trigger actions based on criteria and apply changes to prospects, while Dynamic Lists only filter and group prospects dynamically without executing actions.
Which scenario is best suited for an Automation Rule instead of a Dynamic List?
Here’s the Answer:
You want to remove a prospect from an email list when they reach a certain score
Explanation:
If you need to take an action (e.g., assigning a user, adjusting a score) when criteria are met, an Automation Rule is the right choice. Dynamic Lists only segment, but they don’t perform actions.
What happens if a prospect no longer matches the criteria of a Dynamic List?
Here’s the Answer:
They are automatically removed
Explanation:
The prospect is automatically removed from the list, as Dynamic Lists update every few minutes based on changing data.
Where can you NOT use Dynamic Lists in Pardot?
Here’s the Answer:
Completion Actions
Explanation:
Completion Actions, because they require static lists and cannot be used with Dynamic Lists.
Which is true about Automation Rules and Dynamic Lists working together?
Here’s the Answer:
One can use a Dynamic List as a criteria for the Automation Rule
Explanation:
Automation Rules can use Dynamic Lists as criteria, meaning you can trigger actions based on prospects who are part of a Dynamic List.
When should you use a Segmentation Rule instead of a Dynamic List?
Here’s the Answer:
When you need a one-time list segmentation
Explanation:
When you need a one-time segmentation, since Segmentation Rules apply a fixed action once, whereas Dynamic Lists update continuously.
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